"Cleans, protects and whitens. For daily use. Fluoride ions reinforce tooth enamel. Arctic lichen contains natural active ingredients which fight plaque and naturally whiten stained teeth. Non-abrasive silica cleans teeth thoroughly without damaging enamel. Complete dental care. Classic white non-abrasive whitening toothpaste Healthy white teeth are an essential beauty must-have, but many whitening methods use harsh abrasives which can really damage tooth enamel. BlanX works differently from all other whitening toothpastes by helping you achieve that sought-after look without harming your teeth. The BlanX range of products are the only daily cosmetic whitening toothpastes that use lichen, grown naturally in the Arctic. Lichen contains active ingredients which attack harmful bacteria involved in the formation of plaque and tooth decay - not the beneficial bacteria found naturally in the mouth. Used daily, BlanX gives you a gentler, whiter smile. 75 Ml Tube"