"Your little one will have loads of fun getting clean with this Kids Shampoo. Also available in bath and body wash. It gently cleanses the hair keeping it feeling soft and smelling great whilst helping prevent nasty tangles. With its mild “No tears” formula, Baby Cheramy Shampoo is gentle on your baby’s eyes and keeps your baby’s hair shiny, healthy and soft. Wet baby’s hair with mild warm water and gently massage a dollop of shampoo into the hair. Lather, rinse and enjoy this playful moment together. Pure love for baby and you."