"A soap-free specialist formula which gently cleanses your hair whilst it soothes, protects and nourishes the scalp, retaining the skin’s essential oils. Emollients leave hair soft & silky With 100% natural Colloidal Oatmeal to gently cleanse skin & help soothe irritation Hypoallergenic & free of lanolin, parabens, artificial dyes, fragrances & alcohol"